ID Badges are great for for security in your building. Lets face it - they have your face imprinted on the same card as your name and your employee number and your signature, your full fingerprint index and maybe even your entire DNA string written on the back. Oh, and then there must be room for the corporate logo and a tag line. Then we tie on a lanyard with more marketing. OUCH! I don't even want to look at that! too much information for a simple patient or customer like me. Let the security guards look at those.
This is why some service based businesses like hospitals are turning to simple, friendly name tags along side of the ID badges. The simple name tag lets the customer identify the nurse or service person easily without having to follow the wobbly lanyard.
A nurse that is identified by a first name on a easy-to-read name tag will be called by name easier making that nurse seem more like a friend.
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